In a world where the iPhone was just making its debut, this integrated campaign featured the top ten lists of things to do and see across the state provided by the experts — real Minnesotas. In a sense, My Favorite Minnesota gave a platform to influencers before they knew they were influential.

In my role as producer, I sourced talent and stories that showcased the unique features and attractions of the state — from fishing and snowmobiling to mashed potato wrestling and frozen turkey bowling. (Don’t cha know?)

In this scrappy but inspired campaign I also played the role of photographer leveraging an editorial approach to sports, landscapes, portraits, and places.